Product Displays
Floorify
Here is the story behind our revolutionary Smart Displays. Glotec began making horizontal flooring display racks with sliding drawers back in 2014. These traditional systems soon became a regular sight in many shop-in-shop systems and outlets. But everything changed in 2018, when we took a trip to Hong Kong. Here we came across an interesting in-store experience that was driven by RFID tags. We saw how this technology could be integrated into our drawers, so that relevant product information automatically appeared on a screen whenever the drawer was opened. This created many new possibilities for us.
The beginning of Glotec’s Smart Displays
Every interaction is measured. This means that Floorify can see which samples people look at, when customers walk away, and which combinations actually convert. The marketing and sales teams use this data to pinpoint and respond to trends and customer preferences.
Project
Transforming the retail experience at Floorify using Smart Displays
What we did
Concept, engineering, prototyping, production, roll-out & logistics, service & assembly
Changing the look and feel of Floorify’s stores
When we presented our innovative Smart Displays to Floorify in 2022, their positive feedback gave us the confidence to continue developing this product. Now our Smart Displays are transforming the in-store experience at Floorify.
When a customer opens a drawer to look at a floor sample, relevant product information appears automatically on a large screen. The drawers still slide out smoothly and the technology is hidden away, so the experience is seamless for customers. This interactive system gives customers a treasure trove of information while also generating valuable data for the marketing and sales teams.
The future of Smart Displays
At Glotec, we never rest on our laurels. After the success of our Smart Displays for Floorify (who have placed an impressive 100 orders for these advanced systems), we are now working on converting our existing flooring display units to this innovative concept.
In the meantime, we also continue to develop the Smart Displays. Our aim is to increase the integration between offline and online sales channels. Stay tuned for more updates!
