Smart Solutions
Smart Solutions is Glotec’s innovation division that adds a digital edge to retail display equipment. We develop interactive, data-driven systems which intuitively guide shoppers and provide brands with valuable insights. Now the sales floor is not just a customer experience, but also a source of strategic data for sales and marketing.
Collecting strategic insights from the sales floor
- Each Smart Solution is connected to a central dashboard.
- Every interaction is recorded in real time – such as when a customer opens a drawer or picks up or turns over a sample.
- Clear interface for sales teams and retail managers.
- The dashboard transforms simple interactions into structured data, ready for analysis.
Getting the best out of the physical and digital worlds.
Shoppers expect more than just attractive retail display equipment. We use our Smart Displays to make digital interaction a natural part of the sales floor experience. Opening a drawer or handling a sample instantly triggers the relevant content, which appears intuitively and without friction.
Our approach turns standard displays into silent sellers and gives valuable data to brands to help them guide strategy. We work with specialised digital signage partners to provide a plug & play system that is fully integrated into the display design.
Strategic Marketing Intelligence
- Identify
Spot which products get the most attention. - Compare
Evaluate how different shops and regions perform. - Encourage
Discover patterns behind shopper behaviours which encourage sales. - Optimise
Streamline ranges, merchandising and product launches. - Targeted campaigns
Start targeted campaigns informed by real insights from shoppers.
Intuitive technology
Intuitiveness
Turning displays into sales stations
Intuitive interaction is a key part of every Smart Solution. Shoppers do the usual things, such as opening a drawer or picking up a sample, and get relevant and instant information or images to inspire them. Discovering a product becomes as straightforward as just picking it up.
In the project for Floorify, we transformed traditional displays into fully fledged interactive sales stations.
The Gateway
Multiple technologies and one smart output
Our Glotec Gateway, which we developed in-house, combines various intuitive interactions which are translated into unique codes. These interactions include opening a drawer, handling a sample, turning over a sample and swiping.
The signals are all combined into a single output which is sent directly to the client’s CMS.
When we worked with Berry Alloc, we combined a drawer system (similar to the Floorify solution) and a compact mini-sample box into a smart, compact solution.