Flooring Displays
Berry Alloc
Inspired by the success story of their rival and ally Floorify, Berry Alloc was looking for a powerful sales tool. They wanted to not only attract shoppers but also help them to make faster decisions. The result was a hybrid between an open drawer system and a sample display rack, allowing customers to open drawers and pick up mini samples. Both technologies work together seamlessly and automatically display up to three samples on the attached display screen.
A sales tool that does the selling itself
This system prompts customers to spontaneously browse and explore products. Customers can look at samples and instantly see information on a screen, which lets them make informed decision before they even talk to a member of the sales staff. This saves time and improves efficiency when closing a sale.
Getting strategic insights from data
As with our other Smart Displays, every interaction is recorded. It means that not only can Berry Alloc see which floors are most popular, but it also sees which are the strongest and weakest performing sales outlets. This data could point to how a display is positioned or whether sales staff need further training. Using this data, the marketing department can create targeted campaigns, and the sales team can adjust their strategies.
