Quick-Step approached us with a clear ambition: a shop-in-shop concept that would reinforce the brand's premium positioning while also being efficient and scalable. The solution had to be aesthetically outstanding, but also practically feasible for international implementation.

The challenge

We realised 11 pilot stores within an exceptionally short turnaround time. Every aspect of the concept was thoroughly validated: appearance, material quality, ease of assembly and logistical feasibility. The pilots served as proof that the design was not only visually convincing, but also operationally profitable and scalable.

Our approach

Smart engineering: optimisation of drawer frames with a focus on friction, noise reduction and sustainability.
Logistical optimisation: floor drawers designed for easy movement with a pallet truck.
Smart packaging: error-free and intuitive assembly, reproducible worldwide.
Mechano system: modular design that enables quick installation, reconfiguration and reuse.

The result

The pilot stores were successfully validated. Since 2025, the concept has been rolled out internationally, with a consistent premium look and feel and maximum logistical efficiency.